Upon graduating from college, I embarked on a career in radio and television advertising sales back in the midwest. But before I knew it, I was back on a plane to Los Angeles for the third time in the fall of 1997, and I haven't looked back since. After a few more years in advertising sales and some walking in my sleep selling financial printing in LA, I had an idea, an idea that was rooted in years of blue blazers, penny loafers, and khaki pants coupled with years of flip flops, board shorts, and graphic t-shirts. Ten years later, johnnie-O, the brand, is making good on my original vision of bringing west coast prep to life.
Who's to say a guy can't wear khaki shorts with a blue blazer? Who's to say a guy can't drink margaritas with a strip steak? Or eat fish taco's with a glass of red wine, for that matter? Who's to say a guy can't love links golf at Chicago Golf Club and still love playing in the canyons of Bel-Air Country Club? Who's to say a guy can't love swimming in a fresh water lake and surfing in a salt water ocean? And who's to say a guy can't love his family and friends just as much on the west coast as he can in the midwest?